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Conservation Lager launched
On 25 March 2019 Devil’s Peak Beer Company proudly announced the launch of their new Conservation Lager Series. This launch is really exciting for The Boucher Legacy as the series is focused on raising funds to support programmes that are aimed at conserving South Africa’s natural heritage and more directly, the Devil’s Peak Beer Company has committed to donating R1 to The Boucher Legacy for every bottle of beer sold.
This collaboration with Devil’s Peak will enable us to continue our work on protecting endangered wildlife and supporting the war on poaching.
Devil’s Peak Director, Russell Boltman said: “The statistics of destruction of our natural heritage in Africa are horrifying. Every day we witness the decimation of magnificent wildlife… We all need to come together to fight against the threat posed to the African, and South African, tourism sectors by the destruction of our wildlife.”
The new Conservation Lager is a six-part series by Devil’s Peak. It taps into their brand essence which is that the company takes pride in protecting what is ours: “Ours for Us”. Each of the six bottles in the six-pack of beer is designed around one of the key endangered animals that the Boucher Legacy aims to protect.
Mark Boucher outlined key statistics on endangered mammals:
- Each day in South Africa, 3 rhinos are brutally killed.
- Every ten minutes, an elephant is taken out in Africa.
- Over 1 million pangolins have been senselessly wiped out over the past 15 years.
- The king of the wild, lions are in grave danger of extinction as only 20 000 remain.
- Only 7 100 cheetah roam the plains of Africa.
- 5 300 wild dogs are left in the wild.
The partnership between Devil’s Peak Beer Company and the Boucher Legacy Foundation is critical to the success of this venture.
Russel Boltman said: “Our initial aim in phase one is to sell 1 million bottles of Devil’s Peak Conservation Lager to raise R1 million towards the projects that the Boucher Legacy Foundation is focused on. We are determined to protect what is ours.”
Devil’s Peak is also partnering with other great premium South African brands to take the Conservation Lager Series program to consumers in South Africa and to the world at large. Some of the partnerships include;
- Tops at Spar
A household premium retail brand in South Africa and a passionate supporter of conservation in our country.
A leading retail and hospitality brand centred around our heritage and wildlife properties and the promotion of South Africa as a top tourist destination.
- Tsogo Sun
A legendary hospitality group that has hosted the World across the length and breadth of our beautiful country for decades.
A proudly South African airline and partner to the Springboks & Conservation Lager.
Mark Boucher said: “We at The Boucher Legacy are extremely grateful to our friends at Devil’s Peak for this amazing program that will not only raise funding for the Boucher Legacy and our conservation initiatives but will also draw public attention to the plight of our magnificent mammals that are under threat each day due to poaching atrocities.”
Read the full Press Release here: Conservation Lager Press Release